- The Sr. Marketing Delivery Specialist supports a range of overall Marketing projects with a focus on Marketing Technology initiatives. This position works collaboratively with other Marketing and Technology Departments colleagues to provide cohesive support on initiatives to ensure coordination, effective engagement with resources and high-quality execution of strategic projects and initiatives across various functional areas.
Key Areas of Responsibility - Plan the delivery of the overall program and its activities in alignment with the organization's strategy and priorities
- Develop new initiatives to support the strategic direction of the organization
- Develop and implement long-term goals and objectives to achieve the successful outcome of the program
- Support development of department goals and plans, while tracking program success and/or suggesting corrective action based on data
- Ensure that program activities operate within the policies and procedures of the organization
- Ensure that program activities comply with all relevant legislation and professional standards
- Identify and evaluate the risks associated with program activities and take appropriate action to control the risks
- Monitor the program activities on a regular basis and recommend changes to enhance the program, as appropriate
- Build audiences with support for all Marketing channels such as Website, Email, Mass Media, Paid Search, Paid Social, etc
- Analyze, strategize and recommend targeting optimizations based on knowledge of source data, data tables, variables, business rules, standard definitions, audience platform tool and channel owner goals/KPI's
- Gather existing/new activity requirements, QA, insource data, generate audience lists and provide audience recommendations to improve activity KPIs, while managing multiple requests at once
- Quality control and validation on audience list generation to ensure it meets requirements
- Provide overall operational & process efficiencies, for our CDP/audience platform and internal processes
- Lead the implementation of technology enhancements, including project management, requirements gathering, desk-side coaching, knowledge transfer (informal training) and documentation
- Lead Marketing and organizational projects from conception to execution, including gathering of business requirements, management of process design and development of activities
- Develop and maintain project work plans and project schedules
- Conducting status meetings and develop status reports
- Tracking issues and assist with change control
- Responsible for ensuring all actions and functions of the marketing organization abide by the pre-determined business rules and regulations, governing the authority and separation of decision-making abilities across the organization
- Work with marketing leadership and governance councils to understand business rules, RACI and processes of the marketing organization
- Manage vendor contracts, SLAs, and standards
- Communications planning and governance updates to the broader organization
- Education and/or Experience Qualifications
- Bachelor's degree and 3 years of Sales and/or Marketing experience OR 7 years of Sales and/or Marketing experience
Required Qualifications
Preferred Qualifications